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MEDIA BUYER
🎯 In this role, you'll get to:
Own the Metrics: Your job is to hit (or beat) target CPA. Track everything. Optimize relentlessly.
Think Like a Marketer: You go beyond button-pushing — you understand buyer psychology, what gets the click, and what influences conversion.
Be Proactive: You flag problems before we ask, bringing solutions, not excuses. You love to solve puzzles.
Collaborate with Clarity: You communicate clearly with our team and clients.
Produce High Converting Creatives: You own the ideation and creation of ad copy, scripts, as well as the final ads themselves (both video and still images). You drive new angles, hooks, and iterations.
Diagnose with Precision: You know what lever to pull next — offer, audience, creative, landing page, or follow-up.
QUALITIES WE VALUE
Strategic Creative Thinking
You think like a marketer — leading with the hook, keeping the pace tight, and driving the call to action. Every edit has a clear goal. You design with intention, ensuring typography, pacing, captions, and sound are polished, professional, and on-brand.
Ownership & Execution
You take full ownership of your work — no hand-holding required. From 60-second clips to 12-minute breakdowns, your deliverables are sharp, complete, and impactful. You ship consistently, iterate quickly, and improve with every round.
Team Collaboration
You’re a clear communicator who collaborates proactively across teams. You meet deadlines, never ghost, and help unblock others. Your presence lifts the performance of the team.
🔧Key Responsibilities
● Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns for GrowthMap™ and client accounts
● Track and report weekly KPIs: CPA, appointments booked, workshop registrations/attendees, ad spend, CTR, CPL, lead quality
● Audit and improve underperforming campaigns using our red/yellow/green “traffic light” framework
● Integrate, test and maintain connections between ad campaigns and the GrowthMap CRM
● Collaborate with the internal team (Gabriel, Bradley, PMs, editors) to align creative and ad strategy
● Pull research and competitive insights to inform ad copy and angle development
● Write and propose ad scripts, copy variations, and visual ideas (handoff to creative team for production)
● Use ChatGPT, Meta Ad Library, and other tools to generate ideas and rapid variations
● Manage budget allocations across multiple campaigns and adjust based on performance
● Contribute to marketing and product syncs with clear reporting and action plans
💡Required Skills & Traits
✔ 2+ years managing Meta (Facebook/Instagram) ad campaigns with clear ROI results
✔ Strong understanding of performance metrics and marketing funnels
✔ Ability to write compelling ad copy and pitch effective creative angles
✔ Experience with ad platform setup, optimization, and troubleshooting
✔ Familiar with Go Highlevel (GHL), Slack, ClickUp, ChatGPT, and Canva
✔ Bonus: Experience with Google Ads and YouTube Ads
✔ Bonus: Can create basic graphics or video ads in Canva, Descript, or Captions.ai (or similar)
✔ Fast communicator, results-driven, and excited to collaborate with a fast-moving team
Up For The Challenge
Apply for this role today! Be sure to include a link to a short video (3-minutes max) with your cover letter answering these 5 questions:
Why are you interested in this position?
What do you know about our company?
What is your ideal work environment?
What are your strengths?
Where do you see yourself in five years?
Bonus: Share a Loom or doc (include with resume & cover letter) with example hooks or ad angles you’ve developed.
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